(Close)

Han Gyeol Lee :
Brand Designer

OFFICE 1_6F, 10, Gangnam-daero 94-gil, Gangnam-gu, Seoul, Republic of Korea

OFFICE 2_69, Gyeongui-ro 132beon-gil, Uijeongbu-si, Gyeonggi-do, Republic of Korea

Contact

Mobile: +82 10 4442 0625
controlz@kakao.com
No Instagram

Philosophy & Expertise

I am a multidisciplinary designer working across a broad spectrum of industries. My core strength lies in delivering sharp, concise, and context-driven designs that perfectly align with the essence of a brand and its products.

My capabilities cover the entire offline brand experience—from foundational branding and logo design to packaging, content creation, and overall visual direction.

Beyond visual execution, I design the very process of a project. I conduct tailored brand renewals optimized for a company's specific resources and business environment. Please note that my expertise is deeply rooted in physical, offline products and tangible brand assets, deliberately focusing away from digital product (UI/UX) design to ensure the highest quality in the tactile realm.

Design Approach

Cross-Industry Spectrum: Industry-agnostic design solutions tailored to specific brand contexts.
Sharp & Concise: Delivering minimalist yet highly impactful visual identities.
Resource-Optimized Process: Designing efficient workflows and tailored brand renewals based on company resources.
Offline Focused: Specializing exclusively in physical products and tangible brand assets(Excluding digital/UI product design).

Core Capabilities

Brand Identity & Logo Design
Package Design
Visual & Art Direction
Content Design (Offline)

Experience & Education

Experience

2023 – Present Wisely Company Inc. (Design Leader)
2021 – 2022 Super Kitchen (Brand & Package Designer)
2020 – 2021 Daon Fresh (Brand Designer)
2016 – 2020 TASTY B Co., Ltd. (Brand Designer)
2012 – 2013 TBWA Korea, Junior Board (Internship)

Education

Hongik University Metal Art & Design
Dae-Jeon Gwanjeo High School Graduated

Awards

1

TBD

2

TBD

Home

Lee Hangyeol : Design Archive

About